Logo Design - E.Y.E. Productions

This is easily one of my oldest logos for a photography and digital media company that me and some friends had called E.Y.E. Productions (Envision Your Excellence.)

The design started with the idea of having a simple crest that incorporated the letters "E" "Y" "E" somewhere inside of it. We went with a professional style font because we wanted to appeal to a broader audience of clients in comparison to our original urban demography. The wings were something that I felt had the "second look" factor. You look at the logo and you take a second look because at first you didn't know what it was for, and the more looks you get, the more you get a person to engage. The "productions" on the banner was necesary because there was no other way to get that word to gel with the design and it was easy because banners get used with crest all the time so it's familiar. The finishing touch was the 3 stars. the two between the letters replaces the periods that were there originally and the third star was added because there was three of us.

I always like how the business cards looked with the black background. It's so much more sleek and has more pop to the design.